Sunday, November 02, 2008

Economic Downturn Impacting Podcasting

It appears that the building economic troubles are starting to impact the business and content side of podcasting. The most recent sign of this is the cutbacks to we have seen this past week by Revision3. Revision3 has been a great example of a successful independent new media content producer that has rivaled the success of major media podcasters. I have also started to see cracks in some of the success of major media podcasters as well. Many of these major media podcasters are in it for the long-term, but many are still still struggling to build solid revenue around their podcasting content. Many are bullish on the future of downloadable distribution, but are having a hard time selling the platform to advertisers for two primary reasons;

1) No actual playback data from the existing major podcast distribution platforms at Apple, Creative and Microsoft Zune.

2) Content redistribution concerns.

The major media companies are also becoming more concerned about the costs of making and distributing longer form video podcasts as the costs for bandwidth and staff labor are the major concerns. They all like podcasts because it enables the networks to reach their audience when it is easier for them, especially with cable tv shows that air during the day or work time hours.

I do think that comedy shows that air late in the evening like "The Daily Show with Jon Stewart, The Colbert Report, The Tonight Show, The Late Show with Conan O'Brien Show and all the other late night talk shows should become advertiser supported podcasts so those shows would be seen more.

I am also seeing more serialized scripted dramas and comedies come to video podcasting lately. See series like the Casanovas, We need a Girlfriend and shows from the Independent Comedy Network.

Video podcasting is becoming like TIVO without the DVR and may be a sign of an important shift that is happening to broadcast TV. Video Podcasts are becoming the Future of TV.

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