Tuesday, May 06, 2008

Zune Springs Ahead To 2.5 Update

I have been working late tonight at Zune working on getting the new spring update to Zune users. The update included the release of NBC and MTV TV show content in the Zune Marketplace. I am a little loopy now as it has been many late nights here over the past month getting ready for this release. I have been doing the content programming of these new TV shows and podcasts.

I have also been working with NBC and MTV to get the marketing pieces and content offerings together for this launch. I think this is a big step for the Zune as it moves us into competing with iTunes directly with top quality video content.

A couple of highlights for the new release:
- Zune Cards now go to the device: listen to your friends music recommendations on-the-go.
- The social is now in the client.
- Mini-feeds keeping you up-to-date on all your friends music at Zune.net.
- Enhanced friends search.
- Reputation badges for passionate promoters of entertainment they love.
- New metadata editing tools
- Gapless playback (great for live concerts!!)
- The inclusion of NBC in our launch video partner list: get The Office, Heroes and 30 Rock here!
- An incredible line up of shows from MTV, Comedy Central, Adult Swim and Vh1
- Over 800 shows at launch in the Zune Video Store
- Integration with Windows Live Messenger

Read a Wall Street Journal article - Zune Eases Sharing To Close iPod Gap
Read Seattle PI by Todd Bishop - Microsoft adds NBC, other TV shows to Zune
Read Google News breakdown on this announcement

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