Sunday, March 23, 2008

Unpodcasting of Video Podcasts

I have been seeing an interesting trend with video podcasting networks considering making their video episodes available to regular video download-to-own distribution sites that don't use RSS as the basis for the distribution to these sites. I am not going to be specific, but it is an interesting trend away from RSS distribution of these shows. This makes me wonder if RSS is just not going to cut it in the long-run for digital media distribution. I am seeing so much confusion and lack industry wide consistancy of RSS implementation, thus causing all sorts of ingestion issues. Everyone has its own RSS tags that create duplicate entries and proprietary tag needs in feeds.

Is this the first sign that podcasting is starting to dissappear into just "Video" and "Audio" again?

1 comment:

  1. Rob, I really hope not. RSS is - however too geeky for everybody to make use of - a step forward for both audio and video.
    Maybe one day we´ll all be streaming content anywhere and on any device, but we are not halfway there now. So let me just assume, that what youe are referring to, is not a new trend.