Monday, August 27, 2007

Podcasting Changes Could Drive Dramatic Leap Forward in 2008

Podcasting will always be linked up with the iPod from a historical perspective, but devices come and go. Just think back to the Sony Walkman, a new and better device came along and replaced it called an iPod. I believe the same thing will happen to the iPod one day a better device will be seen as cooler. I think we are already seeing that day come closer with the launch of the iPhone and other truly mobile devices with wireless connections.
We shall see if Apple can keep the iPod viable in the market as more innovation comes over the long-run. I do hope that a better device does come that becomes a wild hit as I think it would be good for all of us.
I think it would be good for the podcasting industry if the Microsoft's Zune really does become a hit as it would more split the market for podcasting and would make the term "Podcast" mean more than distribution to an iPod. Making the term "Podcast" mean a type of portable on-demand content and less associated with an iPod would be a very good thing.
I do believe that podcasters can help expand the meaning of the term podcast by doing a few simple things. We need to slightly change how we all talk about and market podcasting in our blogs and to the media. This slight change in message could make a dramatic difference as I am seeing first hand that many existing and new podcasting related companies are trying to make podcasting an easier process for the listener and viewer. I also believe that content quality and selection is getting better everyday. The coming 12 months will be a very important new phase for podcasters and podcast consumers. I think the technology of easier discovery, management and anywhere delivery will make for a dramatic leap forward in 2008.

What can we all do today to start making a difference in this area and here is my to do/wish list:

1) Make podcast RSS feed links available in addition to our iTunes links on our websites
2) Promote alternative distribution platforms to other devices as much as possible in your shows and on your site
3) Submit your podcast RSS feeds to all available aggregators, mobile platforms, podcast networks to build a true online syndicated distribution strategy
4) Make sure your site visitors can listen or watch your content easily on your website
5) Reach out and talk to mainstream media and online media folks to tell them how the meaning of Podcasting is changing to go beyond the iPod
6) On all of our blogs, feeds, graphics and websites use the terms "Portable On-Demand" in as many places as possible

1 comment:

  1. I couldn't agree more. Podcast should be generic term and making things less compatible doesn't help people.

    It's ridiculous to restrict your service to one device. i-tunes and motorola show that different parties can share apps to benefit both sets of customers and companies. But for people using the stuff we just want to use what we want, when we want on the device that we want.

    This Open source approach to thinking is the way forward. Brands that recognise this will have a true advantage.