Tuesday, July 03, 2007

iPhones begin Mobilecasting or is it now iPhonecasting?

Mobilcast user logs are proving to us that downloading and storage are no longer barriers to getting content on the phone with Mobilcasting. Somehow as part of this mobile podcast listening discussion we need to focus less on downloading and storage as that is an iPod and mp3 player process and is not an always connected mobile phone experience for most mobile podcast listeners today.

Now with the introduction of the iPhone, Apple or iTunes based mobile audio and video content consumption via podcasting will begin to transfer to the iPhone -"iPhonecasting" has begun. Users will not want to wait for the content to download to the iPhones flash memory. They will want to get the content on-demand via a stream as users will get frustrated with the wait.

We should even consider dropping the use of the term “Podcast” to describe it unless you are only talking about a type of content only. We should call it “Mobilecasting” or “Mobilcasting” and I hope we do not start calling it iPhonecasting. The Mobilcast java client application has been around for over a year and a half now and we have significant usage data on the question of streaming content vs. downloading content on the mobile phone. We have offered both and streaming is winning at over 95%.

The huge benefit to getting audio and soon video from RSS with media enclosure feeds on the phone is that you can always get the latest and most up to date content available in those feeds. So all of those hourly feeds become “Personalized Radio” with potential content sources from all over the world. You are basically creating your own personalized radio station on your phone with almost real time updated content. You only get what you want when you want it. I use the application everyday of the week and my consumption of audio has exploded compared to mp3 based listening like the iPod.

Apple has too many podcasters and listeners in a form of mind control with this iPod and iTunes platform. It is not the future of podcasting, because the future of podcasting is “Mobilecasting”. Give it a try and you will see what I mean.

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