Tuesday, May 01, 2007

Why Is Mobile Podcasting and Mobilcast Lacking Geek Love?

I am always shocked everytime that I see one of these Mobilcast Top 50 Most Popular Podcast lists that more technology topic podcasts are not showing up on these lists. Whenever I see other lists of most popular podcasts it almost always includes quite a few tech podcasts.

I am not totally sure why this is happening and should we be concerned about it or are we seeing a new trend evolve. When podcasting started a few years back, technology podcasts lead the popularity growth.

It has always been a goal of Melodeo to go after more of a mainstream listener base. This mainstream listener base would not be as interested in tech topics and more interested in music and entertainment content.

This trending could also symbolize a miss directed focus on our part. Should we be seeing more geeks using Mobilcast. I have always thought that we should be reaching out more to tech geeks that blog and podcast. I would like to see more of a balance in content interest with our Mobilcast users.

I think we would pickup many more Mobilcast users if we reach out more to technology geek early adopters? Would this drive faster growth with mainstream users as the early adopters discover Mobilcast as a good alternative to the iPod.

I do wonder if our lack of support for the Treo, Blackberry, Windows Mobile devices and BlackJack has contributed to our low tech content interest in our top 50 most popular lists.

What do you think? How important is early adopter geeks to a software product like Mobilcast?

Rob Greenlee

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