Sunday, February 25, 2007

Growing The Podcast Audience

It is the job of every content provider, directory and distributor that has an interest in seeing the podcasting space grow. I think the industry is on the verge of a move to mobile and Microsoft is on the verge of doing something with RSS media enclosures.

I also think it is easy to think podcasting has flat lined with Odeo going up for sale, but like streaming media was 5 or 6 years ago the podcasting industry is going through change. We are coming into a time of consolidation, as we will see players in this space merge with each other this year. I believe that we cannot bank on the iPod for our long-term growth and major media is really beginning to drive our listener growth.

We need to start thinking about listener ease of access and use. How are we going to reach the most listeners as possible and grow the list of quality content being made available?

I have been working at Melodeo Mobilcast for over a year now and have been a webcaster and podcaster for a long-time with my own WebTalk Radio podcast. I think mobile phone access to all audio and video podcasts through applications like Mobilcast is the growing future for content distribution and listenership. I think this is the bigger message is that it will make less sense over time to call mobile phone listening "Podcasting".

I know that I am biased in my view on this as I work for Mobilcast, but I also have an inside view on what is developing around the globe as we roll out Mobilcast. I just got back from 3GSM in Barcelona, Spain and I saw first hand high interest from mobile carrier operators around the world for mobile podcast distribution and growing adoption numbers.

Mobile distribution for content is happening now and is not just a dream. It will only grow over the next 5 years and I do believe the devices like the iPhone and other multi-media capable mobiles will play a large roll in us reaching the mass market with frequently updated short form audio and video content delivered by RSS enclosures.

Rob Greenlee

Wednesday, February 21, 2007

HiFi Audio Quality Comes To New Mobilcast v.5 beta

I just got back from 3GSM in Barcelona, Spain the massive global wireless phone expo. Gone working the show from dawn to dusk. Blog posts from 3GSM where just not possible. I did take some photos and I will show some here.

I spent 4 days exhibiting from the Forum Nokia booth giving demo's about Mobilcast to people from all over the world. We had many mobile operators/carriers from around the world meet with us and discuss Mobilcast deployment. It is safe to say that these operators are excited about Mobilcast and its ability to give mobile users access to a huge pool of audio and video content. The Mobilcast solution in combination with 3G networks is compelling. The speed to get to content on the phone is amazing with our new streaming/chunking platform.

While I was gone, we launched our new v.5 Mobilcast application that included a big audio quality upgrade. We are going from 12K AMR audio codec to a much better 24K AAC+ codec.

To get the new v.5 Mobilcast java client enter this URL into your phone browser:

Wednesday, February 07, 2007

Mobilcasting 2007 New York Fashion Week

You can hear New York Fashion Week Mobilcast audio interviews with high style celebrities using Cingular's Mobilcast all this week. These 2-4 minute long Mobilcasts are exclusively available through our partnership with Cingular.

Here is the List of Top Fashion Designers and Celebrities interviewed for Mobilcast:

Actress Lorraine Bracco, Sopranos
Carson Kressley, Queer Eye for a Straight Guy
Ken Downing - Senior VP, Fashion Director, Nieman Marcus
Designer, Dennis Basso
Aerin Lauder
Piper Pirebo
Oscar DeLarenta
Tinsley Mortimer
Todd Oldham
Alexis Bryan
Coco Rocha
Gina Kelly
Ann Shoket
Irina Lazeraneau
Mickey Boardman
Rachel Zoe
Kim Catrall
Andre Leon Tally
Marc Bouwer
Alexis Bryon (vanity Fair)
Naeem Khan
Kelly Rowland
Hillary ALexander (fashion critic)
You can hear a sample of the audio available in Cingular's Mobilcast.
Rob Greenlee

Tuesday, February 06, 2007 Being Rebirthed As

We have decided to change our url and name back to . No site is getting shut down, but we are building a new corporate website at to be launched soon. will be dedicated to supporting our growing Mobilcast phone application for mobile podcast audio and video.

As you will see at today, we have started to make changes in our branding identification. as a corporate site will become a place that will explain and link to Melodeo's coming new web and mobile businesses. Melodeo is becoming much more then just Mobilcast.

More news on this coming soon.

Rob Greenlee