Tuesday, January 02, 2007

Nokia Blogger Review Program Being Ethically Challenged

Robert Scoble has just posted about the Nokia Blogger Review Program that gives out Nokia N-series mobile phones to Key Mobile and Tech Influencers and whether it is ethical to do so.

See the Scobleizer post:
"Nokia is giving out cell phones to bloggers just like Microsoft gave laptops out, according to Steve Garfield, who got one of the cell phones and wrote a review. These are very expensive models, too. Again, I don’t mind this."

I am part of the Nokia Blogger Review program and must say that the key to this blog review program working is the honesty of the blogger. I always mention in my blog posts about the getting these Nokia phones via this program. I also give an honest review about its abilities in the context of the topic of my blog. My current blog is about Mobile Phone Podcast Listening and the use of Melodeo Mobilcast to do it. In my blog I talk about many types of cool phones that enable podcast listening.

I also think that this program is very smart for Nokia to do. I know that these cool Nokia N-series phones get a lot of attention when I use them in public. I am in the mobile media business and thus these phones get shared a lot in the office and Mobilcast gets tested on these devices.

My teen age kids also use them sometimes and share them with their friends. The benefits of doing this program are huge for Nokia.

I don’t think any company should be bashed for doing one of these programs with key influencers. I believe that most of these key influencers are honest people that disclose. I am currently using the N80 phone and it is a small cool phone, but am dying to get the N95 as that sounds like it could be a dream smartphone with a quad-band, wifi, 3G UMTS/HSDPA and 5 megapixel camera. It is only missing an internal hard-drive like the N91.

Rob Greenlee

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