Saturday, August 19, 2006 Releases Big Website Update

We have just released a new upgrade to our website. The goal of this update was to improve usability and make the site much more clean in its design elements. We have more improvements coming that include deeplinking URL's and small embedded flash based playlist players that can be placed in your blog, MySpace page or website.

We are also in the process of improving our podcaster affiliate program to enable podcasters to have their podcasts rotated through our front page featured podcast area. The podcasters who join the affiliate program also get automatically included in a seperate affiliate directory on our website.

Please swing by and checkout the changes to our site. I think we are making great strides towards improving your podcast listening experience.

Rob Greenlee

Friday, August 11, 2006

Melodeo: Direct Links To User Pages now has direct links to all user pages and is a great way to see what podcasts people are listening to.

Here is my direct link to my page that shows all the podcasts that I listen to everyday:

You can also hear a virtual on-demand live stream of the Top TechPodcast Network Podcasts at this address using the Windows Media:

Rob Greenlee

Wednesday, August 09, 2006

Mobile Podcasting: Will It Crash And Burn?

Some in the podcaster community are saying that mobile podcasting will crash and burn with offers like the announced Alltel Mobilcast distribution deal for $3.99 per month.

First of all, I do not believe that any of the carrier deals will crash and burn, but we are at an early stage with this distribution platform. The carriers will not do deals without revenue from it and the subscription fee is more about getting and paying for data to the phone then about paying for podcasts. We are working our hardest to keep the cost down and make these packages all you can eat plans. We have many of these carrier deals in the pipeline from all over the world. Melodeo is global in its reach and you will see that very soon.

I do agree that it is early for mass acceptance of the total value of podcasts, but that is why early on we need to push shorter form high value content from major well known media brands.

People trust the content from major media brands like NPR and CNN. We are shooting for mass market adoption on mass market phones and getting help from the major media companies to build and reach listeners. I know this is hard to swallow if you are a one person podcast operation. I totally understand from being one of you guys with WebTalk Radio. I am keeping all independent podcasters in mind with Mobilcast and I want to build our inventory from all podcasters.

Please visit and submit your feed.

My role at Melodeo is managing all podcast content and some product marketing. I am seeing high interest in music related and entertainment content. I also see in our stats interest in everything else as well. I am with you in the area of breaking down the barriers to getting people listening to podcasts, but we need to start building a business model around podcasting that extends beyond just selling mp3 players or iPods. We still believe in podcast advertising inside of podcasts, but we believe the podcaster controls that part. I believe that one day we will offer podcasters the ability to earn revenue from mobile distribution, but for now our network and the carriers need revenue from the data passing over the network. Most of these plans are unlimited and are not unlike dialup access from 10 years ago.

We all need to stay positive about the mobile opportunity and keep pushing for great content in all forms and topics. I am on the hunt for great short and longer form podcasts. I believe strongly that mobile is the platform of choice that will enable podcast to compete with Internet and broadcast radio. Our mobile phone client stats are showing stream listening over download is almost 8 stream to 1 download.

The power of mobile is "Click Here" to listen now. Download and side loading has a place, but it is small presently on the mobile phone. Video is on our roadmap and auto podcast sync between mobile and web is already built, but not promoted yet. It is already enabled in our newest java Mobilcast client. The Alltel client does not have the ability yet on BREW.

Please keep giving us feedback and comments. We need your great ideas to help us build this mobile network correctly.

My "Mobile Phone Podcast Listening Blog"

Call me if you have any questions or ideas. See you all at the PodcastExpo.

Rob Greenlee
Mobile: 253.831.5632
WebTalk Radio

Tuesday, August 08, 2006

Alltel and Melodeo: Announce Mobile Podcast Service

Alltel Wireless and Melodeo, Inc., announce the first interactive podcast community for PC and mobile phones, today launched Axcess Mobilcast service. The service enables Alltel Wireless customers to easily search and listen to thousands of podcasts on their wireless phones for a monthly subscription of $3.99. Alltel Wireless is the first company in the United States to bring this service to market.

Axcess Mobilcast offers continuously updated podcast episodes and radio shows from popular sources such as NPR and CNN, as well as thousands of independent podcasts from all over the world. The programs are short in duration and cover a wide range of subjects including comedy, music, sports and politics.

Axcess Mobilcast is currently available on several popular Alltel phones. A simple interface allows listeners to browse categories or search programs with no wait time. Podcasts are streamed or downloaded and can be added to the "My Favorites" channel with one click.

This is just the beginning of our efforts to take podcasts to the mobile phone. We have the team and the funding to make this work. Please let me know what you think of this announcement.

I also just launched a Mobilcaster Podcast to keep everyone up to date with info about us in a regular podcast. The feed for that is at and the first show is here:

Coverage so far:

Alltel, start-up team for mobile podcasting ZDNet - 1 hour agoPodcast network Melodeo has teamed up with Alltel Wireless for the launch of Axcess Mobilcast, which will make Melodeo's podcast library available to Alltel ...
Alltel to offer podcasts on cellphones Reuters - 10 hours agoScott T. Ford, President and Chief Executive Officer of Alltel; prior to July 1, 2002, President and Chief Operating Officer of Alltel. Director of... Full Bio. ...
Alltel to offer podcasts on cellphones Washington Post, United States - 10 hours agoNEW YORK (Reuters) - Alltel Corp. the No. 5 US cellphone provider, said on Tuesday it will provide a service to download audio clips ...

Alltel Launches Mobile Podcasting Service ADOTAS, NY - 1 hour agoMobile phone provider Alltel Wireless has partnered with podcast community Melodeo Inc. to provide Axcess Mobilecast, a paid monthly ...

Alltel Wireless and Melodeo Announce New Mobile Podcast Service ... Business Wire (press release), CA - 2 hours agoLITTLE ROCK, Ark.--(BUSINESS WIRE)--Aug. 8, 2006--Alltel Wireless (NYSE: AT), America's largest network, and Melodeo, Inc., the ...

Alltel Wireless and Melodeo Announce New Mobile Podcast Service ..., Germany - 3 hours agoAlltel Wireless (NYSE: AT), America's largest network,and Melodeo, Inc., the first interactive podcast community for PC andmobile phones, today launched Axcess ...

Alltel, start-up team for mobile podcasting CNET, CA - 1 hour agoMelodeo inks deal with Alltel Wireless to stream podcasts to cell phones; more US carriers to follow. Podcast network Melodeo has ...

Alltel to offer podcasts on cellphones Reuters - 10 hours agoNEW YORK (Reuters) - Alltel Corp. (AT.N: Quote, Profile, Research) the No. 5 US cellphone provider, said on Tuesday it will provide ...

Alltel Announces New Mobile Podcast Service Mobiledia, MD - 1 hour agoAlltel Wireless and Melodeo today launched Axcess Mobilcast service, allowing customers to easily search and listen to thousands of podcasts on their wireless

Rob Greenlee