Friday, December 22, 2006

Merry Mobile Christmas To All

I would like to thank you for being a reader of this blog and would like to wish you a very merry holiday and new years over the next week. Holiday time here in the United States is a very busy time and it seems like the best wish I can give is for a warm and relaxing holiday week.

I will be at home with my family all of next week. I believe 2007 will be a very good year for those that use, follow and work in the mobile wireless device and software market. It is the new Internet revolution.

You will also find many holiday themed podcasts now in all of our Mobilcast mobile phone podcast catalogs.

Take Care and will see you next year.

Rob Greenlee

Monday, December 18, 2006

Audio Horoscopes Available in Mobilcast?

Is adding daily updated audio Horoscopes to Mobilcast a good idea? Many here at Melodeo think that adding Horoscopes will boost daily usage of Mobilcast.

What do you think? Should we add it to our default content catalog?

The podcasting source is at

Rob Greenlee

Thursday, December 14, 2006

Mobilcast Top 50 at Cingular

Melodeo "Mobilcast Top 50 Podcasts" for November 2006 at Cingular:

1 - NPR: All Songs Considered
2 - Bubba Bohacks Joke of the day
3 - American Comedy Network Daily
4 - Bill Maher's New Rules
5 - IndieFeed: Alternative / Modern Rock
6 - ABC News 'Desperate Housewives' Minute
7 - NPR: Hourly News Summary
8 - MSNBC News Headlines
9 - The President's Weekly Radio Address
10 - Kathy Griffin: My Life on the D-List
11 - Michael Feldman's Whad'Ya Know? - All the News that Isn't
12 - KenRadio's World Tech Roundup
13 - NBC Nightly News with Brian Williams
14 - CNN News Update
15 - CBS News Podcast - Wired Magazine
16 - IndieFeed: Folk/Americana
17 - New York Times Front Page
18 - Dane Cook Podcast
19 - InfoWorld Daily Podcast
20 - AP Top 25 College Football Poll
21 - MSNBC Hardball with Chris Matthews
22 - KNPR Commentaries
23 - i HIPHOP i-POD and The Nets number 1 Hip hop and Rap station
25 - CBS - Daily Show
26 - NBC News - Today Show
27 - MSNBC Countdown with Keith Olbermann
28 - AP CelebrityFocus
29 - MSNBC Business News Headlines
30 - - Online Metal Radio
31 - NPR: Story of the Day
32 - KQED's Perspectives
33 - Rap City
34 - NPR: Sports with Frank Deford
35 - Science Channel Features
36 - Greys Anatomy Official podcast
37 - The Official LOST Podcast
38 - IndieFeed: Hip Hop/Rap
39 - MSNBC TechWatch
40 - Ebert & Roeper
41 - NPR: Technology
42 - MLB Radio Daily
43 - Cato Daily Podcast
44 - - Hip-Hop/R&B
45 - New York Times Sports Update
46 - NPR: Health & Science
47 - - Indie Music for the Masses - Rock/Pop
48 - CBS Entertainment News Podcast - Entertainment Report
49 - The RantCast Show
50 - Country Music Cast

Get Mobilcast on your Cingular or Alltel phone at Melodeo

Rob Greenlee

Wednesday, December 13, 2006

Cellcast vs. Mobilcast Which is Best?

It should be clear that I have a bias for Mobilcast or Mobilecast as my preferred shortcut name for podcast listening or watching on a mobile phone.

Here is an article that talks about "Cellcasts".

I also found another more recent article talking about The Coming Age of the “Cellcast” or “Mobilcast” and here is a snippet from the Resource Shelf Blog post;

"It’s likely only a matter of time that many users will be able remove the step of downloading audio/video content and then playing it on an iPod/MP3 player. Already happening and we think likely to increase in usage will have users simply streaming (and then saving the content it they like) material to their mobile device or laptop/desktop computer. Live programming, already taking place online, will also grow. Increasing bandwidth from cell/mobile providers will help make this possible." Read the whole post at the Resource Shelf blog.

It is already happening and Melodeo Mobilcast is a strong example as 9 to 1 users are choosing to stream over downloading podcasts with Mobilcast. Users are also listening to short-form content on mobile. Users do download more longer-form podcasts on mobile then stream long-form podcasts.

My conclusion is that:

Downloading on mobile will be mostly done for longer-form content
Content that a listener may want to watch or listen to more then once
Would like to listen when away from the wireless data network.

Rob Greenlee

Mobilcast Adoption at Carriers is Growing Fast

I know that I have never posted here about any of our current Mobilcast user totals and growth rate. I am sure that many in the podcasting industry would be interested to know some numbers. I am not able to give out numbers, but will share as much as I feel that I can.

Right now our fastest growing subscription adoption mobile phone carrier we have right now is 3 UK. They are our newest carrier launch as well, but 3 UK has done a very nice job of packaging Mobilecast into a bundle with other applications on the Nokia N73. I posted on this launch a few days ago in this blog. They are also not charging a subscription fee to get Mobilcast. It comes pre-bundled on the N73 and is downloadable for free to other phones. Users just pay for podcasts based on data usage translated from plan minutes.

The second fastest growing wireless carrier we have in user adoption is Alltel - Axess Mobilcast. Alltel has the largest total user base of all our carriers including our regular mobilcast client application. I wish that I could give you actual numbers. The total number count is impressive for the short amount of time since it has launched. We just launched with Alltel in late June '2006.

Cingular has been growing fast as well, but is not growing as fast as Alltel and 3 UK. That may seem strange to you as Cingular is the largest wireless carrier in the USA, but it is also the carrier that has the most competition for media applications on the mobile phone. The other hold back is the fairly expensive data plan that is need to get internet access on your mobile phone.

We do believe that the combination of a higher mobilcast subscription cost (4.99 or 5.99 per month) and an expensive data plan program does not work as well as a FREE Mobilcast access and paying for mobilcast streaming with wireless minutes. Many wireless users have excess rollover minutes that could be used this way and others would listen to a few short podcasts on the mobile phone that have very little impact on minutes usage on these type of plans.

Rob Greenlee

Unboomed Amanda at is Feedless

While it is very cool that Amanda of RocketBoom fame has now landed at it is very disappointing that ABC has not surface a Video Podcast feed for her new show.

I would like to make it available at, but it appears that ABC has dropped the ball on the most important piece. Sure it is cool to watch it from, but her show will not reach its full potential.

This is one of the problems with working for a big media company like ABC and details like this fall through the cracks. This mistake would never have happened at

Here is an article at the New York Times about Amanda and her new show.

Tuesday, December 12, 2006

Mobile Phone Podcast Listening Predictions for 2007

I have been seeing a rash of folks predicting podcasting trends for 2007 and thought that I might jump in on this discussion.

First of all, the state of podcasting in late 2006 is relatively strong and still growing but at a slower pace. I think we have been seening a large amount of podfading going on in the USA and in other countries.

Podfading, if you do not know the term is starting a podcast and then burning out and slowly declining in the frequency of recording and publishing of episodes online. I have been guilty of podfading my own 8 year old WebTalk Radio Show. I do have a new WordPress blog being built right now and will be kicking it back into gear again on a weekly schedule of 30 minute shows. I get emails from listeners asking me to keep the show going and I plan to do so. I have been having a hard time doing a regular production for many reasons over the past 6 month or more. I am pushing hard on my work career here at Melodeo and want to impact portable media distribution in a big way. I have big plans coming this next year and it does involve more podcasting in audio and video. This podcasting will not always include me as the host. Stay tuned.

This also leads me to the real purpose of this post and that is to say "The big growing trend for podcasting in 2007 with be two things: Video Podcasting and Mobile Phone distribution" of video and audio podcasts or as we here call it mobilcasts or now MoboFLIX for mobile video.

I also believe that we will see other competing portable media playback device makers start to take back marketshare from the Apple iPod and iTunes engine. I also think this take back and leveling of the playing field is good for everyone involved in podcasting and portable media devices.

I am just seeing so many cool new media playback devices and those include new mobile phones that have large storage capacity, fast broadband wireless Internet connections that can also record and create great quality audio and video content.

We will see many more mobile phone user-created video direct upload to the web and blog to RSS feed services this coming year.

I do think that the number of total listener and viewer numbers will grow slowly in 2007, but will still see strong growth in the content creation side with some podfading as bad content is weeded out from the mix. Major media will continue to keep advancing podcasting as a viable distribution platform.

I think the Zune will eventually start having an impact on podcasting in the next version of the Zune and Zune Marketplace. Microsoft will deploy a directory like solution, but it will be focused more on video and music related podcasts.

I do not believe that Microsoft will ever use the term "Podcast" in any significant way with the Zune device or even in any new windows media play upgrade. It will always be referred to as "RSS Media" attachments.

2007 will be good for Podcasting and more so for Mobile Podcasting and for the new 007.

Rob Greenlee

Thursday, December 07, 2006

A Must Have Nokia N95 and HTC Smart Phones

The coming new NSeries Nokia N95 phone appears to be a must have mobile multimedia computer... phone. This new Nokia phone has a 5 megapixel digital camera, WiFi and a cool music play control on the outside of the phone via a small slider panel. It can also record video at 30 frames per second and has a giant screen. It also accepts a regular head phone jack. Wow all at $700 unlocked.

But as you will see below there is a whole new crop of Windows Mobile Smart Phones that seem to be going main stream and very cool.

The word on the street is that these below 3 cool new HTC phones are NOT just for GEEKS anymore. These phones are attracting women and teens. See below the N95 to see the future unfolding for Windows Mobile and HTC devices.

General Network HSDPA / GSM 850 / 900 / 1800 / 1900

Size Dimensions 99 x 53 x 21 mm, 90 cc
Weight 120 g
Display Type TFT, 16M colors Size 240 x 320 pixels, 2.6 inches
Ringtones Type Polyphonic (64 channels), Monophonic, True Tones, MP3 Customization Download Vibration Yes
Memory Phonebook Yes
Call records Yes

Card slot microSD (up to 2GB), hot swap, 128 MB card included - 160 MB internal memory
Features OS Symbian OS 9.2, S60 rel. 3.0 Messaging SMS, MMS, Email, Instant Messaging

Browser WAP 2.0/xHTML, HTML Games
Downloadable Colors Silver Camera 5 MP, 2592 x 1944 pixels, Carl Zeiss optics, autofocus, video(VGA 30fps), flash; secondary CIF videocall camera

Built-in GPS navigation- Installed Maps application covering over 100 countries

- Dual slide design- Java MIDP 2.0- MP3/AAC/AAC+/eAAC+/WMA player
- 3.5 mm audio output jack
- Stereo FM Radio
- Organiser
- Office document viewer
- T9- Push to talk
- Voice dial/memo
- Built-in handsfree
- Battery - Standard battery, Li-Ion 950 mAh (BL-5F)
- Stand-by Up to 220 h
- Talk time Up to 6 h 30 min

Checkout the N95 videos on this page:

See below the other really cool HTC smart phones gaining steam in the market. The below do not yet run Mobilcast but are made by HTC of America.

Check them out below.

T-Mobile Dash

Excalibur / T-Mobile Dash / S620

Cingular 3125

Str Trk / Cingular 3125 / Smartflip / HTC 8500

Cingular 8525 by HTC

HTC TyTN / Cingular 8525 / JasJam / HTC Hermes

Rob Greenlee

Wednesday, December 06, 2006

UK Wireless Carrier "3" Launches N73 with Mobilcast

Melodeo and 3 UK have officially released Mobilcast to millions of advanced mobile phone users in the United Kingdom. 3 UK wireless has launched Mobilcast in an innovative "X-Series" mobile media package around the new Nokia N73 multimedia computer phone. This package includes Mobilcast, mobile Skype, Sling media, Yahoo, Ebay, Orb and the MSN Mobile Live Messenger. Here is a link to the 3 UK X-Series page that is presenting Mobilcast. 3 has done a terrific job presenting Mobilcast on this new Nokia phone.

3 UK is planning on pre-installing Mobilcast podcast application on the N73 and custom podcast content catalog that is mostly UK and European podcast content. This catalog has many podcasts from the BBC, Guardian, Financial Times and many others.

The big difference between 3 and a carrier like Cingular here in the USA is that Mobilcast is available without a paid $3-5 dollar monthly subscription, your use is paid for through being a data plan subscriber that is in addition to your plan minutes. This is a much better way of offering Mobilcast in my humble opinion and is proving out as our growth and pickup of new daily users is far surpassing any other carrier launch we have had to date.

I actually have been using this very cool new N-Series N73 phone as my own personal phone for the past 4 weeks and generally love it.

Thanks to Nokia for sending me the N73 and the N93 phones to review and including me in their Blogger Review Program.

The N73 and N93 have some powerful features: 3.2 megapixel camera with a Carl-Zeiss Optics and large 2.4 inch screen display. This screen on both devices is spectacular as it has very deep and sharp looking colors. The N73 phone is very small in a candy bar form and is very comfortable in the hand and the N93 is huge flip phone that has many screen pivets. I am sure for many the N93 may be too large of a phone, but it fits great in my large hands. The N93 is really a video camcorder first and a phone second as it has a lense cap for the video lens.

The big thing to keep in mind is that the N93 is a tri-band phone and does not really support Cingular very well as it is missing the 850 band I recommend T-Mobile here in the USA for the N93. The N73 is a quad-band European 3G phone and works great with Cingular.

The other things I can do with the N73 phone is directly upload photo's to my account at, subscribe to RSS feeds in the pre-installed new and very capable Nokia web browser. No reason to get the Opera mini or any other mobile browser.

This launch with 3 UK is a promising sign to the potential of mobile phone podcast listening.

Rob Greenlee

Monday, December 04, 2006

NPR Podcast Page at

NPR podcasts now has a page at This page only displays the most popular NPR podcasts right on the page. You can also listen to the most recent podcasts right on the page in the player in an always updating playlist. The current NPR website at does not allow you to listen on the web page. This is a great page to bookmark.

Rob Greenlee

Mobilcast mp3 Download Request IP's

Here are the Melodeo Mobilcast server IP's that are doing the download "mp3" head requests on your podcast RSS feeds. = Feed Request/One time download to our transcoding process = On Phone/Mobilcast Play Request

These IP's should help you track the podcast episode downloads that you are getting from our on phone Mobilcast application with Alltel, Cingular, M1, Rogers Wireless and now 3 UK. The long available regular Free Mobilcast application is also tracked by these IP's.

Rob Greenlee