Friday, June 30, 2006

Coming New Melodeo Mobilcast Branding

Here is a sneak peek of the new branding that is coming for the Mobilcast Mobile Phone Application.

This post was made from Gnomedex and if you want to listen to the live stream then click here.

Rob Greenlee

gnomedex, gnomedex06

Thursday, June 29, 2006 Wild Fire Launch

We are excited to officially announce the launch of our beta website. We have been working hard to bring this site to life over the past 2 months.

This new website is the first podcasting and social networking service for PC and mobile phones, the two most important and widely used device and computing platforms in the world. Melodeo allows anyone to experience a truly global mix of news, entertainment, music and discussion.

Former U.S. Senator John Edwards is one of the first national figures to podcast, and an early Melodeo user.

We are going to be announcing the launch of this website at the end of the day on Friday, on the stage at Gnomedex in Seattle. Gnomedex is the annual geek fest that is put on by Techie Chris Pirillo of Tech TV fame.

At you can create your own page on the site; build a podcast playlist that will start playing when you login to the site and share podcast episodes with your friends. Other features include the ability to shout comments, discuss podcasts on the site and listening away from the PC on your mobile phone with Mobilcast.

If you are a podcaster, then is a great place to create a community around you and your podcast. Actively participating in the site on a regular basis is a good way for you to promote your show and build a larger audience.

Please jump on the site and make sure your show is in our database and then send out invites to join and share an episode of your show with other people and friends in the community.

The extension to mobile phone listening and compelling podcast playlist management is a fun and powerful combination. We are working hard to bring huge distribution with major wireless carriers from all over the world that will bring your podcast the potential of reaching millions and millions of new listeners over the coming months and years.

We are not planning to insert any audio around any podcasts and we are bringing potentially millions of new listeners as we roll out our mobilcast mobile phone podcast listening application for mass market phones to all the largest wireless carriers around the world. All of you need to have your podcasts in our database. We are all about building mass market use and listening adoption.

You can easily submit at

Our money will primarily be made from shared revenue with wireless carriers and selling branded versions of our community and mobile platform. We are doing deals with wireless carriers all over the world right now and will be announcing some very soon. We have already launched at Rogers in Canada.

We also enable the generation of a feed url of just your subscribed to podcast episodes from your personal podcast playlist that is usable in podcatcher applications like juice and others.

Please come check it out and create a profile for your show and for you personally. This is all very simple.

Here are a few blogger posts about the new site: Blog

Seattle PI - Sen. John Edwards and Melodeo

Podcast Herald

Rob Greenlee
WebTalk Radio, Podcaster

Gnomedex, Gnomedex6, Gnomedex06, Gnomedex2006, GnomedexDiscussion
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Wednesday, June 21, 2006

Nokia N91 Podcasting

All of a sudden Nokia has burst on to the podcasting scene with the release of its own Podcasting application for Nokia series 60 phones. The actual target device for this new podcasting application is its new N91. This application appears to be just the start to a much more expanded support for podcasting in the future. Read more here from Gizmodo.

This new N91 music phone landed on my door step yesterday and it was a very pleasent surprise (disclosure: I am a member of the Nokia Blogger Program and got this N91 phone for Free to review). I was having a very bad day (Tues, June 20) as my streaming webserver for WebTalk Radio and a few other shows was under a brutal hacker attack and I was sick and could not talk.

This N91 Nokia phone is an amazing device as it has a 4GB internal hard drive. Once I started using it and put my Cingular SIM card into it and got internet access then it tried to connect to my home WiFi connection. This is a first for me to have a phone with WiFi. Wow, what an experience that is. Our Mobilcast application defaulted to work with the WiFi instead of Cingular's GPRS and it created a extremely fast user experience and downloading podcasts was a snap, but streaming worked great as well.

The other thing about this phone is the sound quality, that makes our low bitrate AMR formated podcasts sound very good. The phone has an elaborate music playback application that rivals the iPod and the sound is as good as an iPod. Why would I need an iPod now. I have an iPhone already with this N91. The headphones are really good and have a remote control, the front of the phone has an iPod like control wheel.

This is clearly a glimps into the future of mobile phones, but it gets warm when playing media for an extended period of time. It is very strong in the ability to playback and store high quality media.

One draw back so far is that the device does not give you the easy option to go from a carrier based GPRS data connection to WiFi simply. Mobilcast defaults to the WiFi connection and does not fall back to GPRS when I am out of Wifi range. This phone is great for listening to podcasts and music.

I would highly recommend this phone as it has the Wow factor and it has some very good next generation features, but most will find the $600 unlocked cost for the phone a little steep. I did see it for $350 at Google's Froogle site, but you never know whether you would actually get it at that much of a reduced price.

Rob Greenlee
WebTalk Radio

Tuesday, June 13, 2006

Melodeo's DRM Released Open Source PachyDRM

PachyDRM is the first Open Source Digital Rights Management system for any media, any device on any network. It’s in direct contrast to closed and proprietary technologies such as Apple Fairplay and Microsoft DRM.

Commercially deployed by Melodeo since 2004, PachyDRM has been licensed by leading device manufacturers and endorsed by major content providers. PachyDRM is a proven solution for all leading business approaches, including pay-per-download transactions and subscription services.

Among its distinctions, the PachyDRM code was used for the world’s first commercial deployment of legal peer-to-peer music file sharing on mobile phones in Canada, and it has been selected by Access Media as the basis of legal, protected digital content distribution in China.

There is more information at and you can read more in our Press Release today.

Rob Greenlee

Sunday, June 11, 2006

Scoble Joins Podcasting Firm

The net is a buzz with the news that the Microsoft Geek Blogger Robert Scoble has decided to leave Microsoft and join the newly VC funded podcasting firm that is headed by John Ferrier. See Chris Pirillo's blog post and read Robert's most recent post about all the discussion. I think this is great news for the podcasting industry to have a guy like Robert in our camp.

I have spent time with Robert and John over that past few months. John agreed to have his podcast content in our Melodeo Mobilcast podcast database that is available on the mobile phone. I also asked Robert to be a co-host on my WebTalk Radio Show in the past and at the time he did not feel that he would have the regular time to do the show.

He has done two shows with me over the years. One at (mp3 from 2005) download and the other on my WebTalk Radio Show (mp3 from 2004).

This should give you some idea on how he will do on an audio podcast, but I am sure we will see him doing far more video podcast programs. I believe that I will be watching Robert on my TIVO box very soon and listening to him on phone with Mobilcast.

Rob Greenlee

Friday, June 09, 2006

Hear My Podcasts RSS Playlist

Here is a little sneak peek into our coming new beta podcasting website at

Listen to what I am listening.

The below RSS feed is directly from my personal podcast playlist and is kept current with the latest episodes.

Visit and sign-up for our coming beta at the end of the month.

Rob Greenlee

Podcast By Any Other Name

Is still a "Podcast" to 30% of the world right now. Kinda hard and too late to right that boat now.

Mark Ramsey, Hear 2.0 blogger and broadcast radio consultant posted this:

"Podcast is, when you think about it, an absolutely horrible name for the technology," writes Ramsey. "We don't watch a TVcast, we watch a TV show. We don't listen to a Radiocast, it's a radio show or a radio station. And much of podcast listening isn't even done on an mp3 player, let alone an iPod."

I do agree with some of Mark's thoughts on this, but I am not sure why we are trying to come up with a new name again when we already have good names to use: Webcast to describe audio being listened to from a website as a stream or progressive download stream. Today over 50% of podcasts are heard from a webpage and not through a portable media player.

Unless we are using the term podcast to define content and not a distribution process or platform then an mp3 listened to from a webpage is not a Podcast, but a Webcast.

It is true that many people confuse a Webcast as always a live stream, but it is a more generic term that describes any audio or video that is viewed or heard from a webpage or over the Internet.

You can hear Mark and I talking about Podcasting at ITConversations

In response to Mark's post, the folks at recently made this post:

To which we say, "Audiomag?"

Ramsey may not be aware that plenty of smart people have tried to come up with better names than "podcasting":

Narrowcasting, which is like podcasting, except with a more targeted message;
iPodcasting, which is like podcasting for iPod elitists;
Nanocasting, which is like podcasting to a tiny audience for money;
Bodcasting, which is like podcasting, except with pictures of Playboy Bunnies instead of audio;
Zencasting, which is like podcasting, except that you're Creative and can't say "pod";
Tivocasting, which is like podcasting for TVs;
Audcasting, which rhymes with podcasting and means about the same thing;
Pudcasting, codcasting, sodcasting, scrodcasting and (we're starting to make these up now) spudcasting.

These are all silly attempts to rename Podcasting, but it is correct that many smart people wanted to change the podcast name very early in the development of it, but saw the wave and just got out of the way.

It is just too late to rebrand the word podcasting. I think Mobilcast has come the closest as it describes a unique off shoot of podcasting to the mobile phone.

Even Seth Godin jumped in on the discussion to post this comment to Mark's post:

Mark Ramsey is usually right. This time he's wrong, twice. "Podcasting" has a bad name.

Mark says "podcasting" is a bad name, and that something understandable, like "audiomag" would be better, because more people would know what it is.
I guess TV should have been called "pictureradio".

Not only is podcasting one of the great names of our generation, but it could have been even braver, not less brave. If you've going to invent a new product that is more than just an incremental improvement, then that new product requires a new slot in the mind, a new way of thinking. Giving it a name that permanently links it to old thinking doesn't help. "Sneakers" is better than "athletic shoe".

I agree with Seth in his thought that the name "Podcasting" is one of the great names of our generation as it has created a revolution around user level media creation. No other word besides "Blogging" can be held in the same regard. We all talk about leveling the media playing field. This is what Podcasting impact is really about.

Rob Greenlee
Get Melodeo Mobilcast Today and start getting your podcasts on your mobile phone.

Monday, June 05, 2006

Mobile Phones as a Webservers

Nokia has been working on a project called "Raccoon", which is enabling the running of an Apache webserver on a Symbian based mobile phone. The idea is to enable phone configuration and setup from a browser via bluetooth connection. Most of newer mobile phones have as much processing power as early Internet webservers.

Now, this concept of embedding a small webserver into a small wireless device is not new, see the funny "Fly Webserver" from 2002.

This type of functionality has interesting possibilities. I can think of many possible uses for this little webserver on the phone. I can image distributing a personal mobile website to other mobile phones and regular computer users. This personal website could have my photo's, video and audio on it and could be updated in real-time. Wow, what a concept! I could mobilcast audio, video and photo's right from my phone.

Nokia or the wireless carriers would need to operate DNS servers and firewalls to protect users. The other challenge would be media formats. The phone would need to be able to transcode or create these media files in the correct format.

In the early days of the web many people thought that home connected broadband users would one day setup webservers in the home and that did not happen. It is very possible that very few people will want to use a webserver in their mobile phones, but if we created an easy way to do it and it created revenue for wireless carriers then it just might actually happen.

It is fun to dream about these possibilities and it will be interesting to see if in fact these things actually happen.

Rob Greenlee

Thursday, June 01, 2006

Now Accepting Limited Beta Requests

I would like to invite you to visit and give us your email address and we will send you an invite to become a limited beta reviewer. The email invites will go out over the next few weeks.

I cannot share much detail about the features and function of the new website yet, but can say that it will transform how you listen to podcasts and mobilcasts. We are taking the geek and RSS out of podcast listening. The site will change the way you think about how listeners control and consume podcast content.

We have taken a lession on the fact that 56% of people listen to podcasts on a PC and 44% listen on an mp3 player.

Over the next few weeks we will be releasing more details as the site gets closer to being ready.

The new site is at