Tuesday, March 21, 2006

NAB Podcasting Summit Coming Up

The National Association of Broadcaster (NAB) is conducting a session called the NAB Podcasting Summit event in Las Vegas on April 22-23rd. I have been invited to join a panel at this event to talk about Mobilcasting broadcast radio content. The organizer of the event is Scott Sheppard, CEO of Inside Media Networks and Host of the Inside Mac Radio Show.

It is my understanding that the NAB has not really enbraced Podcasting in the past as it was seen as a threat to the dominance of major broadcasters, but with the fairly recent successes that major broadcasters have had with Podcasting. The major broadcasts are starting to see how podcasting can actually help grow audience, the examples are NPR, CBSNews Podcasts, ABC's Podcasts that have had very good success.

Here is the description of the event:

The NAB Podcasting Summit, the most comprehensive two-day training event on this new emerging media for content creators explores the hot new world of on-demand broadcasting - Podcasting, the next frontier. Attendees will learn everything they need to get ahead in this exciting new media. Speakers will include the who's who in Podcasting for our industry. Topics ranging from production techniques and encoding to distribution and the business aspects of Podcasting will be covered.

Day One: Complete overview of the technology – everything you need to know to jump right in and start Podcasting yourself.

Podcasting: Audio and Video for a New Audience - April 22, 2006 (9:00AM - 6:15PM)

Day Two: Focuses on the business aspects of Podcasting such as legal issues, marketing, ethics and more. Attendees will walk away with a complete understanding of this exciting new medium.

Podcasting: Audio and Video for a New Audience - April 23, 2006 (9:00AM - 6:15PM)

Digital Media Reception - April 23, 2006 (5:45PM - 7:30PM)

Rob Greenlee

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