Monday, March 27, 2006

Mobilcast Brings NPR Podcasts to Mobile Phones

Melodeo's Mobilcast today announced that NPR has selected Mobilcast to deliver 45 of its podcasts to mobile phone users in the U.S. and Canada. Mobilcast is a mobile phone software application and web tool that enables listeners to search for and stream or download podcasts to their phones. NPR podcasts will receive a branded channel in the Mobilcast application.

Additionally, the service will offer podcasts from NPR Member station KCRW Santa Monica, CA. Praised as one of the new medium's innovators, KCRW podcasts include national and international news analysis as well as arts and entertainment features.

NPR is one of the leading podcast providers in the world, with nearly 18 million downloads since its August 31, 2005, launch. Its titles include such podcasts as "All Songs Considered," "NPR Story of the Day," "On Gambling with Mike Pesca" under the experimental "alt.NPR" brand, and all 24 of NPR's hourly newscasts.

"Podcasting has enabled NPR and the NPR Member stations across the U.S. to extend our public service and reach new audiences," said Maria Thomas, vice president and general manager, NPR Digital Media. "Mobilcast will make it easy for mobile phone listeners to find, use and update their favorite podcasts and expand the visibility and leadership of public radio in the on-demand arena."



"We're pleased to provide NPR fans the ability to listen to their favorite podcasts over their mobile phones, updated all day, every day," said Bill Valenti, executive vice president, Melodeo. "This deal is further evidence that the progression of podcasts to mobile phones is inevitable."

NPR content is available on Mobilcast immediately. Mobilcast runs on a variety of phones, and can be downloaded from http://www.mobilcast.com/.

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