Friday, February 24, 2006

Podcasts Driving iPod Sales?

One of the guys on stage here at Podcast Hotel just claimed that the growth of podcasts, brought on by the availability and simplicity of podcast creation tools, is driving iPod sales.

I agree that the tools are getting better and this is leading to the creation of more podcasts. But I can't get behind the assertion that increasing podcasts are driving iPod sales. Couple reasons:

1. Most podcast listeners don't synch podcasts to their iPods. They listen on their PCs.
2. Podcasts are not the most downloaded content on iTunes.
3. iPod sales increases track to the release of new devices and price drops.

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