Friday, February 10, 2006

"Can MTV Stay Cool?"

BusinessWeek cover story for this week asks this question. The article is all about how MTV is trying to stay relevant in a changing world and to a core audience with changing tastes. Particularly interesting read as we continue to question what will have the most relevance to our Mobilcast listeners, both in today's early adopter phase and as we move forward into broader acceptance and use.

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