Podcast Education

Quick commentary on Rob's post from yesterday. Assuming the majority of people don't know what a podcast is, it is our responsibility to educate them. This doesn't just mean telling them what a podcast is but really explaining the value. Emotional connection, topical nature, etc all come into this.

This is what thought leadership is about.

I appreciated Alan Reiter's commentary on the updated Mobilcast site in part because he's making this same point, but more subtley.

We are stepping this effort up.