Tuesday, December 06, 2005

DRM and Podcasts

Yesterday I said that the Verisign deal wasn't really about podcasting, and I maintain that's the case because it is specific to full track music downloads and subscription. But there has been some debate starting about wrapping podcasts with DRM. In many ways this is in direct opposition to the spirit of podcasting, where the content is free and accessible to anyone with a PC (or, in our case, a cell phone).

But what about podcasters who want to make subscription money off their podcasts? Lots of big media companies are creating podcasts, and the monetization plan today is advertising. I think it's within the realm of possibility for some media company to segment their content into free and paid, and if some content is paid you need a way to make sure only those who pay get it.

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