Sunday, November 06, 2005

Podcasts and Advertising, The Sage Continues

Maybe I'm the master of timing. My buddy Alex Wiliams over at Corante's podcasting blog wrote about Fruitcast, who looks like they are trying to be the AdSense of the podcasting world.

We know the AdSense model works on the web. Theoretically it should work with a podcast. What wasn't clear is how they match advertisers and podcasts. Then again I didn't register as either. Catalog is limited, but they just launched. I checked out a couple random podcasts but no ads.

This is one to keep an eye on. I've said a couple times that the ad model for podcasts is still being developed. These guys are out there trying to make something happen.

1 comment:

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