Wednesday, October 12, 2005

Podcasts and Music, Continued

Ran across this article on TechWeb: http://www.techweb.com/wire/ebiz/172300219

Podcasts are a clear way around using the major labels for distribution. And the major labels know it, which is why we're starting to hear about their wanting to jump into the mix. Their challenge will be changing the way they think about the business. Distributing music via podcast is more like the original peer-to-peer approach--viral distribution--than any of the current models. The labels will need to acknowledge that and embrace it in order to take advantage of podcasting.

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