Saturday, October 22, 2005

Podcasting's Role

Healthy debate yesterday about mobile podcasting, how consumers will consume podcasts, and podcasting's overall role in Web 2.0. There wasn't clear agreement, in particular around the notion of how consumers will consume the material.

I'm a believer in the power of the mobile phone and its role in podcasting. That's why we're doing Mobilcast afterall. And the response has been great. But the phone has some practical limitations, which means that nobody should expect it to become the device for consuming podcasts. Consumers will want the mobile phone to be part of the podcast ecosystem, a complement to the PC world.

More importantly we need to fully consider podcasting's role in Web 2.0. At the risk of oversimplification, Web 2.0 is about connecting and creating. Web pages, blogs, Wikis, and podcasts are all complementary components of this world. Mobilcasting needs to fit into this world, extending podcasting's reach while not isolating the PC experience. We do that, consumers win. Consumers win, we win.

Would love to hear your thoughts.

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