Saturday, October 29, 2005

Mobile-specific Podcasts

Over the past 2 days I've had a chance to speak with Eric Rice and Andrew Sims of MuggleCast about making mobile specific podcasts. This is as opposed to simply re-using the stuff that exists today. In both cases we've agreed that there's a need for something optimized to the experience on the phone.

These conversations have led us to ask what makes a good mobile-oriented podcast. Since mobilcasting is new, it's an open field for listeners, podcasters, and us to define. Are they simply shortened versions of existing podcasts? Are they the same podcasts you have today but in AMR format with a lower bit rate? Or are they, as the Maestro likes to say, "digital hors d'oeuvres" or small snippets of information served up for easy consumption?

A related question is our role in the mobilcasting world. As I've written in the past I'm in the "entire ecosystem" camp, where we not only make the content available but we enable it's creation and include the web experience. If we are going to take on the task of helping define what makes a good mobilcast I think it's our responsibility to be involved across the board.

A mobilcast is an extension of the online podcast world. It's a unique experience. We need to treat is as both as we work towards defining the what and the how.

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